Tips To Resolve Social Selling With ERP In 2019

The ERP platform which started with the purpose of establishing active communication with people and connection over social media has evolved significantly. The social media now serves as the prime originator of online businesses to market their services/ products to a wider customer base within a shorter time span. In fact, it has been approximated that the number of social media users will globally rise to some 2.5 billion by the end of 2019.    

           

With more people getting active on social platforms, it is becoming easier for enterprises to get closer to their target customers and understand their preferences. And, this whole thing has become possible only due to the ERP systems that evolved over time to seamlessly integrate businesses with platforms. The ultimate objective is to pave the way for what we refer to as “social selling”.

Here are some of the factors showing how ERP is addressing the most workable solution to beat the problems regarding social selling:

• Advanced ERP Systems

These enable hassle-free collaboration of the social media channels with the key business operations. Such types of social media profile integration and user history within a certain ERP system provides way for streamlined ERP solution supporting optimized customer experience, thereby driving customer service and increased sales.  

Moreover, such integration lets you leverage instant messaging platforms to guide stakeholders, partners, employees, and customers, and create channels and discussions so that everyone stays on the same page.

• Personalization For Customer Experience

When it comes to winning the trust of the customers and drive loyalty at the same instance, personalization to provide customer experience is an excellent way out. A custom-built social ERP system helps to easily track anything from checking customer conversation, projects, drive business processes to customer engagement levels.

Furthermore, social ERP system facilitates the sharing of customer data throughout the business workflow with the real-time data access. To be simple, social ERP forms a centralized dashboard with an easy to navigate interface at a breakneck speed with just few clicks.   

• Automated System

A socially integrated ERP system allows optimization and automates processes to manage negative customer feedbacks. Along with that, the collection of such data and working on the same by the support crew is now possible with the ERP software. While the support crew looks after the customer complaint/concern, the ERP system, on the other hand, engages itself in collecting other critical statistics related to the concern.  

On A Concluding Note

Integrating ERP with social media not only makes way for a productive workplace but also drives increased sales and customer engagement to a whole new level. If you are also looking forward to a development firm that can help you unleash the power of social media for your business, contact Envertis Software Solutions. Hence, get the scope of dealing with an agile team of ERP solution providers in India to work on your requirement.